Out-of-house advertising has formed a key part of Netflix’s marketing strategy to reach new subscribers. They wished to maintain a careful balance between long-term brand building and short-term sales activation.
We created a national DOOH 120 screen campaign across all universities and our music venue network.
Netflix continued to invest in OOH as a key medium, and returned to Rockbox with further shows. Campaigns we worked on include Netflix Curzon, The Ballad of Buster Scruggs, Elite, Sabrina and Outlaw King.
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